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In our previous issue, we discussed about effectively communicating with your Facebook fans. In this issue, we are going to talk about using Facebook marketing to deliver value to your prospects and customers.

In our previous issue, we discussed about effectively communicating with your Facebook fans. In this issue, we are going to talk about using Facebook marketing to deliver value to your prospects and customers.

You should know that 50% of Facebook users log in to their accounts each day? This signifies that with roughly 500 Million users of Facebook, over 250 Million are able to view your page.

Imagine being qualified to tap a percentage of that market for your own product or service. That can equate to thousands of dollars in profits and even more work opportunities that you can actually get a chance to be involved in.

Still, that doesn't mean you can just come up with a Facebook account and expect it to make you rich overnight. Just like an official web page, a Facebook account must be worked on, adjusted, upgraded and evaluated.

Despite the fact that it is primarily considered a social networking site, it would also do the company good to analyze first what perception they want to give in their page.

Do you want your business to raise a corporate awareness among people on Facebook?

Do you want to add a touch of fun and excitement which will appeal to your target market?

Or do you simply want your page to be a customer service area where informal questions and inquires can be resolved?

It's important that you always regard value as your top priority whenever posting anything on your page. Eliminate the clutter and post only the essential things. At times with a business page, you just have to stand against the temptation of being too particular even when such a medium calls for it.

Here are some other helpful hints you may find useful:

Ask For Testimonials

Exploring a person's Facebook wall is one of the most well-known pastimes of men and women who are enthusiastic about social networks.Nowadays, social media management presents several rewards to entrepreneurs. They can use customer opinions and testimonials as means to assure clients of the quality of their product. So why not ask your past clients for testimonials? It would be much valued if it's voluntary but this isn't often the case. So offer incentives, give out prizes or hold a contest. For instance, how about a 5% discount for every constructive feedback?

- Personally Communicate With Potential Clients or Customers

Whenever there are inquiries with regards to your products or services on Facebook, be sure that you get back to them right away. Also, you'll earn a good impression by answering the inquiries very promptly. If you can't do this, apologize for the late reply.

To save yourself from answering the same questions again and again, you'll want to provide something like a Frequently asked questions section on your page. This is when the Notes section of Facebook comes handy.

- Post Relevant Pictures

Quite a few use the Photos Page while others make pseudo-shops where they feature their products and services. Whichever is the case, always make sure that the photos are of high quality. The photos that you use has an important role in attracting your prospective clients or customers. Give as much detail as needed. For instance, if you have a jewelry business, you can promote it on Facebook by posting photos that feature the intricate designs of your jewelry pieces.

Always keep these simple points in mind when communicating with your friends and fans for a successful Facebook marketing venture.

Be sure to read our next issue of Facebook for Business soon.