While they travel abroad, British vacationers and expats cannot view certain restricted web content. Expat Shield addresses the problem by establishing a VPN, or virtual private network, which then gives the user a UK IP address. Once they have the UK address, Brits outside of the UK can view restricted web content. Also, while expats surf the internet, advertisers have the opportunity to market to citizens who are out of the country.
Expat Shield allows users to view all web content, even bypassing firewalls. While users surf, the program protects their personal information and maintains their privacy. In fact, the IP address remains hidden while the user is browsing, protecting the user from hackers on an unsecured network. In addition, the IP address is HTTPS encrypted, providing an extra layer of security for the prevention of identity theft. The software works with Windows XP, Vista, and Windows 7.
BBC iPlayer is a popular website that is restricted to the UK. To access the program, users could create their own VPN, which would be expensive and complicated. Or, they could download Expat Shield, at no cost, and have the VPN set up for them. Best of all, the system requires no configuration, and there is no login protocol. Users may also make VoIP calls, in addition to browsing any website.
Expat Shield makes its money from advertising. Advertisers benefit from marketing to expats, who usually have a larger disposable income, and more freedom to travel, than their island counterparts. In fact, most expats are younger males, and their salaries are usually two to three times as large as they would be in the UK.
To begin the process, advertisers are given a thorough review of their audience. Advertisers design appropriate marketing, which then receives placement on the program bar while users browse through websites. The marketing environment is less cluttered, because the software purposely displays a low number of advertising units. Therefore, advertisements have a better chance of being viewed by a wealthy demographic.
Ads are created in a variety of styles and sizes. Ads may be placed on both start pages and interstitial pages, and they may be targeted based on the user's browsing context. Advertisers may also place advertisements on search engine or social networking pages, either above the page or above the fold.
Advertisers can target users in a variety of ways. After a search engine query, ad placement or format can be adjusted, to better fit the audience. Also, advertisers can specify certain domains, in which they want ads placed at the top of a page. In addition, advertisers may use day-part advertising, in which they market to a certain audience, based on the time of day that typical segments of the population browse. After the user leaves a URL, marketers can analyze online behaviors and client demographic to retool their advertising.
Expat Shield benefits both users and advertisers. The software allows users to have access to an unlimited number of websites, while maintaining privacy. Advertisers have the chance to market to a group that has extra income to spend. The program may be downloaded for free, and it works on most Windows operating platforms.
Google
Facebook
Twitter
Myspace
Yahoo
Digg
del.icio.us
Windows Live
Reddit
Blogger
Rain Concert
