Lego has reached a deal with video games business Eidos to release a video game for pc and xbox primarily based on Lego Superstar Wars figurines. Eidos anticipate big sales in the following Star Wars film.
The Danish toy company from Billund have given up on produce pc games by on their own. Rather Lego has signed a main partnership with the British video games business Eidos to release video games primarily based on Lego's toy world, and the primary 3 well known star wars movies.
Through a collaboration between Lego, Eidos, Lucas Arts who has been producing the popular Star Wars films and game development company Giant Interactive Entertainment Ltd. Is Lego on the shelves next year with the game.
Giant is created on the remnants of their s own game production, and at Lego wait a great deal of cooperation, which is part of a strategic plan for that firm to increase profit.
"Video games are not new for us, but it's new that we no longer produce on their own. We do now not as a part of an action plan in the spg to ensure that we focus much more on our core products, "said Charlotte Simonsen, press manager.
Eidos who is a part of the collaboration, bought earlier this year the Danish company IO Interactive games for over 200 million kroner, and Eidos Mon denotes the upcoming Lego game as a strong selling product.
"With the rights to a title that appeals, creating awareness of so many, Eidos has carried out a huge coup," stated Mike McGarvey, CEO of Eidos.
Lego has managed to secure the cooperation that the game will direct the minds of users, typically six to twelve year olds towards anything other than games, namely to play with the plastic bricks.
So they hopes to sell more with the new game on the street. The game launches next Spring and will reach both the PlayStation 2, Xbox and PC.
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